How to exchange links
The three steps of a link exchange on Linkorado, from request to links exchanged, with a flow chart.
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Link exchange guides
Straight answers about exchanging links: what search engines think of it, how to pick partners worth linking to, and how to do it well.
Is link exchange safe for SEO?
What Google says about link exchanges, and how to tell a healthy exchange from a risky one.
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How to choose a good link partner
A checklist for judging a site before you exchange links with it, and the red flags to walk away from.
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How to place an exchanged link
Where on your site to put a partner link, what anchor text to use, and how to make sure Linkorado finds it.
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How to get your first links for a new website
A new site has no links yet. How to get your first ones, step by step: basics, profiles, directories, link exchange and content worth linking to.
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Nofollow, ugc and sponsored links explained
What the rel attributes on links mean, when to use which, and what they do and do not change for search engines and visitors.
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Reciprocal links versus one-way links
How search engines see reciprocal and one-way links, when each makes sense, and why a mix looks natural.
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What to do when a link disappears
Your link on a partner site is gone. How to check, find out why, ask politely, and when to end the exchange.
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Link exchange compared with other ways to get links
Earning links, directories, link exchange, outreach, guest posts and buying links compared: cost, effort, risk and value.
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Link exchange glossary
Anchor text, backlink, nofollow, reciprocal link and other link building terms, each explained in plain words.
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New to Linkorado? Read how a link exchange works, step by step.